Marketing Tips for Google Panda and Penguin Updates</br> People all over the web are freaking out over Google's Penguin and Panda updates and the changes they are forcing in marketing. Even people who only do pay per click advertising through the Google system are going to be affected by the changes. If you want to keep a cool head about you, even with the building hysteria, you simply need to seek out some really good and solid information that will help you. If you use a practical and wide perspective, you will be fine so long as you do the correct things. If your website is in need of revisions, revise things and then keep moving on. It's not easy and it will take time but it is possible - check out this post for some good advice about SEO in general - Guidance on SEO
Your website has an index--when was the last time you truly looked at it? Probably 99.5% of website owners have never done that and now it matters. It matters because of the Google updates but there isn't really anything to it. The thing that you need to find is whether or not you have any redundant, duplicated or unnecessary URLs. It is easier to commit the SEO sin of having duplicate content on your site than you think. And that's especially true if your site is aged and with a lot of pages. You do, though, need to understand this subject really well so it is important to keep learning about it. The concepts that you learn are the same for all pages and if you promote anything online like casino Affiliate program
If your site is older, you'll need to take care of orphaned pages. Take this even further, through internally linked pages that have content that isn't up to current standards. It is important to have options here, including the option to delete those pages completely. Or, you can simply update the page with higher quality content. If you do that, then be sure the date on the page is updated. The way that you reconcile your lower quality content is up to you but you must do something. Don't ignore these pages--Google is a lot stricter in what it considers quality content now. Another new term that has arrived lately is infographics. These are just images that are highly relevant and contain appropriate descriptions in their file names. To get the most potential from infographics, you need to build them for links that work with your internal link structure, though it is possible to use them as external links as well. Using these images with a Pinterest marketing funnel will add even more fire power to them. So what is very clear is you can do more with images and failing to do so is wasted marketing. And, obviously, you have to know that you'll create a larger impact if you use graphics that are of top quality. It can be challenging to bring your business and marketing up to the new standards dictated by Penguin and Panda. What matters here is the actions you've been taking up until now. You need to look carefully at your anchor text because lots of anchor text is thought of as spammy, particularly when it comes to off-page SEO and backlinks.